The challenge
Position the Mazda CX-30 and CX-5 around the balance of performance, design, and everyday versatility while engaging a modern audience.
The creative response
Circle created a unified social campaign that gave each vehicle a distinct personality while preserving a shared visual language across the campaign family.
Production lesson
Variants work best when the master idea, model, offer, framing, motion, and channel treatment are explicit production inputs. That is the difference between a governed campaign and a folder of disconnected exports.