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Workflow

From creative brief to final cut

A continuous, evidence-backed path from an initial production goal to a finished master.

Producers, creative teams, and creators

1. Frame the production goal

Capture audience, message, deliverables, formats, references, timing, and constraints. The brief becomes durable production state rather than a prompt that disappears after generation.

2. Research and plan

Agents can gather context, propose a concept, structure a script, and build a shot plan. Capability and provider selection happens after the intended result is clear.

3. Generate and compare

Create takes with the selected model path, keep lineage to inputs, and compare outputs before promoting a take into the edit.

4. Edit and finish

Assemble picture, motion, titles, captions, effects, color, dialogue, music, sound design, and loudness in the production editor.

5. Review, deliver, and recover

Review time-based outputs, address notes through semantic commands, produce the delivery target, and retain receipts and rollback evidence.

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