Start from an approved creative spine
The central concept, message, cast, brand elements, visual direction, and master edit remain connected to downstream variants.
Define what changes
Each variant can specify audience, channel, aspect ratio, duration, opening beat, offer, caption language, audio treatment, and delivery target.
Generate and edit selectively
The agent can replace a shot, reframe a composition, adjust text, change pacing, or create a new take while preserving the rest of the production.
Compare the family
Review variants together, retain source and derivative lineage, and deliver named outputs with exact configuration and render evidence.
See the creative-team solution or view Circle campaign work.